Dec 2

On being an entrepreneur.

I recently gave the keynote address at the 30 year anniversary of the Entrepreneurial Center at the University of Hartford and the 15 year anniversary of the Women in Business Center. Walking up to the podium, it was not at all lost on me that nearly any one of the entrepreneurs in the audience could have given as inspiring a presentation as I. How honored I was to have been selected.

I had been asked to share on three separate subjects – the first about my passion for eating clean, the second about my journey to becoming a best-selling author, and finally, “just a few tips” for success. The passion was easy to talk about, the journey flowed as smoothly, and the tips? Well, lets just say that one lead to another, and then another…and before I knew it, I had 19 tips to share! So at the request of many who attended this great event, below are my 19 tips for success. I hope they resonate with you, and I encourage you to please add your own insights in the comments below to inspire all of us.

Terry’s Tips for Success

1. Don’t give into fear.
Make that uncomfortable phone call. Write and send that letter you’ve hesitated to write. The very worst thing that can happen is you’ll laugh at yourself and learn from your mistake.

2. You don’t have to know it all…
…but accept what you don’t know and ask for help.

3. Surround yourself with community.
Build many network. We all need a variety of people in our corner, but especially those who make us defend our ideas, who challenge us, who remind us of our talents, who celebrate our accomplishments, and who pick us up when we’re down.

4. Don’t try to be something you’re not.
I’ll never forget the publisher who said “See this book? We’re going to make yours just like this one, and down here after your name, we’ll put all of your letters!” I instantly froze. “Letters? I have no letters!” It’s okay. Don’t apologize for who you are. You’re message will resonate with your unique audience regardless of what letters you do or don’t have after your name.

5. Listen to your gut.
If I had not, today I would have a self-published cookbook called “InSeason in Terry’s Kitchen.” Cute, but no appeal beyond my own small community.

6. Think big and go for it.
You have nothing to lose.

7. Don’t worry about tomorrow.
Focus on doing the best you can today.

8. Breathe…
I’m sure you’ve heard this one before. My take on it is perhaps a little different. I believe that if you breathe in intention, then blow it out into the world, eventually, the world will start to reflect what’s in your heart.

9. Help others.
It feels good. My dad always told me, “You see the same people on the way up as you see on the way down.” I think about that often and let it guide me.

10. Similar to helping others…Give back.

11. Know your competition and set yourself apart.

12. Forget the competition and be authentic.

13. Exercise.
Move your body. Stay strong.

14. Always have non-work-related goals.
I ran my first marathon just weeks after I launched Clean Food. Every run I came home and thought to myself, “I just did something I never thought I could do.” That attitude spilled into every other aspect of my life.

15. Eat clean.
For a healthy body, focused mind and positive outlook.

16. Do what you love and what you believe in.
Or, as I tell my children…find the thing that rocks your world. When you do, you’ll be successful.

17. Believe in yourself.
If you don’t, nobody else will. If you do, everyone else will too.

18. Value yourself.
No matter how passionate about it you are, it’s business. Expect to be paid for the value you give. I promise you, your lawyer will.

19. Finally, balance isn’t about doing it all, it’s about choosing the things that are most important, and making the most out of the path you’ve chosen.

My girls learned more watching their mom turn her passion into a career, follow her heart, value herself and make hard choices, than they ever would have from my being home with them 24/7. I didn’t take care of their every need, but as a result, they learned to cook for themselves, and take care of many of the things that I had previously attended to. These are hard choices that everyone makes differently. What’s important is to make the choice that works for you, then don’t judge or punish yourself for making it.

Here’s to an inspiring journey, and to much clean food and good health along the way.

Eat clean live well!

Terry Walters



  1. Posted December 4, 2015 at 1:26 pm | Permalink

    Thanks, Terry – this could not have come at a better time – I’m in the stages of planning to launch OneSong Biscotti after January 1 and your tips are exatly what I needed to hear!!


  2. Posted December 4, 2015 at 6:12 pm | Permalink

    Having had those delicious biscotti, I’m happy to help however I can! Thank YOU, Maria!

  3. Posted July 18, 2016 at 6:20 pm | Permalink

    Terry! I just read this and wish I had back in December when in the concept phases of Untapped Potential – a social enterprise engaging women to support women through life’s phases, balancing work and family and curating stepping stones for career re-entry. Your thoughts are so pertinent!

  4. Posted July 19, 2016 at 10:36 am | Permalink

    Glad it resonates, Candace. I find it valuable to remind myself of these things frequently – they’re not just thoughts for those starting out! Hope your venture has been a fulfilling one! Terry

  5. Posted August 7, 2017 at 11:22 pm | Permalink

    Thank you for listing the above useful tips. Actually my mood goes down to the bottom at present due to some reasons. Your 19 secrets of success have given me courage and strength! Thank you again and enjoy your life!

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